A great social media manager is, as Ron Burgundy would say: “The balls“.
It’s an undisputed fact that every business needs to be active in social media. The ever-changing demands of the modern day consumer requires brands to think fast and adapt quickly in order to stay one step ahead.
The role of a social media manager has appealed to the mass generation of socially-active internet users. It’s hard not to. Especially when some might think that you can earn big bucks from posting Facebook updates. Hardly.
Being a social media manager is kind of like being a stand-up comedian. You have to quickly understand your audience and your engagement with them is vital. In order to accomplish this, you need to know if the audience is laughing at your jokes and you need to know this in real-time. If you can do this, then you have already won the crowd.
So, how do you become a social manager? More to the point, how do you become a great social manager?
The answer will be surprising to some. Firstly, you have to want it. Second, you have to love it. Third, you have to learn it. And even if you tick all these boxes, you should ask yourself: “Am I a social person?” If the answer is no, then becoming a social media manager social media management hong kong is probably not for you…
So let’s take a look at the stats.
- LinkedIn shows 57,910 results for “social media manager”
- Social media has now overtaken porn as the number 1 activity on the web
- 97% of all consumers search for local businesses online
- 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others
- 93% of marketers use social media for business
- In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%)
- 77% of B2B marketers use a blog as part of their content marketing mix
- On average, 25% of marketing budgets are now spent on content development, delivery and promotion
- 78% of small businesses attract new customers through social sites
- When asked to rank their company’s social business maturity on a scale of 1 to 10, more than half of global business executives gave their company a score of 3 or below