Forget about yourself! I know it seems difficult to do but, you can’t create an effective marketing message when all you talk about is your business and how great you are. Instead, think about your target audience. Your marketing message has everything to do with your target audience and how the service / product you provide benefits them in some way.

How do you know if your marketing message is too self-centered? Go to your website or other marketing platform, and look at your web copy. Then count how many times you see the words weourusImy, or me. Obviously your About Us page should have a few of these pronouns, but these words should be almost completely absent from the web copy on your other web pages 수원스웨디시.

In order to find your compelling marketing message and have an advantage over your competition, you need to shift the focus from your business to the customer. Tell your customer what benefits they receive from purchasing from you. The way you do this is to identify your customer’s pain and focus on how your product / service relieves that pain.

The same applies for interacting with clients in person, in an email, via phone, or on social media. When you want to make a connection with your customers, you must express a unique marketing message in all that you do. In turn, you’ll convert more prospects into paying customers.