Having your own blog and creating your own brand is very important when building your primary network marketing business. Your blog is going to act as your central hub of all of your activity. By having your own blog, you will be able to get highly targeted search engine traffic, which is the best kind because it is completely free. This traffic will generate leads for your business, and these leads will turn into sign ups and sales for you, which ultimately means more money for you.
Having your own blog is also important because all of the emails you send out will direct the reader back to your blog. For example, if there is some kind of special offer or breaking news that is related to your business, you can make a blog post about it, then send out an email blast to your list letting them know about the news or special offer, and include a link back to your blog for more information. This is much better then just sending people to your company replicated website.
If setting up your own blog is new to you and you think it might be over your head, don’t worry, it is actually very simple. You will want to use a self hosted WordPress platform trendsvrends.co, which means you will have to pay a small monthly fee. Remember, this is a business and there are going to be some expenses involved. The small expense of running your own blog is one that is well worth it. Also, don’t be scared if you think something is “over your head”. There are news things you will have to learn if you want to succeed, so of course at first things will be over your head.
Don’t be scared to learn new things, set up a blog and start adding 1 new post a day. It will takes some time to start seeing traffic so be patient. The results you will see over time are worth the wait. A big mistake many people make is giving up to soon. Many people set up a new site, make a few posts, then give up after a week because they have not made any sales or signups. It is important to realize that you may not see any results for months, or even a year. But once your site gets noticed by Google, and you start to get traffic, it will be definitely worth it.
Whenever I talk to a business that is considering taking their products online or boosting their current online presence, the first thing I ask is “have you got a blog?” Sometimes the answer is “what’s a blog?” but many times it’s “I started one, but I ran out of things to say.”
Can you believe that people run out of things to say? Well, it’s true – they do and so their blog sites there with an old date on it and so it gets ignored by both people and Google. Some would argue that it’s best not to have a blog at all rather than have one sitting in an almost catatonic state where everyone can see that you haven’t been bothered to update it for such a long time. I would tend to agree.
So why bother with a blog? Can it really bring you any more profits and does it matter to Google and people? The answer is obviously a loud and very shouty “YES”.
Blogs have been used by many people now to promote their products to a wider audience but their very nature means they have a lot more value than simply getting a bit of information out – they appear as a friendlier window onto your business and therefore as a softer sell to those who are reading them.
For example, many corporate websites have news and information about their products and services spread all over their website, but this is usually marketing-friendly content that has passed through many filters before it’s been published and eventually consumed. However a blog seems to be far more relaxed and as it should include content that wouldn’t normally make it to the news pages – for example news about fund raising or things the teams within the business has been up to – it’s a far easier read.
The benefits are that you tend to build up more of a rapport with your customers if you use a blog and you can be more frank and open with them. As you are open, they tend to be more believing and eventually more trustworthy. If they trust you, they are more likely to buy from you and therefore you have a greater chance of selling to them.