Blogging for search engine recognition can bring traffic to your blog pages and main web site. You are actually optimizing your blog so that search engines can rank it in the higher echelon. Blogs are usually ranked by search engines favorably. There’s no concrete study yet on this but there are many individual factors that contribute to a higher page rank of blogs. These factors are all standard web publishing tasks which have been practiced by many webmasters and bloggers.

You can use your blog to complement your business web site. Updating and making changes to a web site is a tedious process It involves knowledge in web programming and design which is a very difficult and time consuming process.

You will then have to manually upload your files to a server or use file transfer protocol programs to do it. This also needs lots of time. And you do these back breaking tasks just to upload a few articles, a news announcement, or changes in some of your products.

That is why a web site remains unchanged for weeks or even months. And that is not good for your search engine ranking. It’s also not favorable if you want a constant flow of massive traffic to your site.

Blogging can solve this dilemma. You can address the need to update your site and provide fresh, up to date contents frequently. The tools provided by blog hosts are very easy to use. Updating and uploading contents of your blog is as easy as sending an email to a friend.

And this dynamic content management delivered and updated almost daily is favored well by search engines. These search companies, especially Yahoo and MSN, based their ranking on the utility of page content and the ability to deliver updated information regularly.

Recently, I took on a client who is looking for a new approach to selling a product whose sales have flattened. (Sound familiar?) Her product is a cookbook full of healthy recipes geared toward diabetics; her question was, how is a blog likely to help her generate sales?

Two sentences into my reply, I realized that this is killer material which applies broadly across all kinds of business models. Here’s what I told her:

There are a lot of other people out there selling books online, right? But only a fraction of them sell cookbooks, and an even smaller proportion sell cookbooks, and ultimately only one of them combines easy diabetic-friendly recipes, useful anecdotes, a pleasant writing style and a low price – you. (I assume I am representing you at least reasonably well?)

The same trickle-down effect applies to people who buy books, buy cookbooks, buy diabetic-friendly cookbooks. And among those there are going to be people who want exactly what you’re offering. Your first objective is to define your very specific category in which you and your product are #1 – and define your target market with the same level of detail. (For those who remember, this same concept was illustrated in an August 2007 post about marketing to the Long Tail.)