A recent survey of British pensioners found that surfing the web is now their favourite pastime, ahead of gardening and DIY. Popular uses included email, banking, reading the news and searching for information. This is indicative of the general population as a whole. The internet is becoming a dominant platform for entertainment, organising your lifestyle and buying goods and services. As a result, more and more businesses are starting to realise that static brochure style websites are inadequate for capturing the attention of info hungry surfers.

Blogs have been heralded as excellent marketing tools: enabling your website to be able to develop trust and confidence through the provision of information of value Sherry Dyson. Blogs can help push people further down the sales funnel, position your business as a knowledge leader and organically optimise your website for search, from where 80% of your traffic is expected to come from. Now web savvy copywriters are harnessing the ethos of blogging in preparation for the growing market for online writers.

Usage of the internet for searching for product and service information is booming; creating the demand for relevant,original and useful content. This means plenty of work for online copywriters to provide fresh articles that sell through education.

Businesses could opt for republishing free content, or regurgitated $10 copy, as a cheap solution but this isn’t going to impress consumers looking for a knowledge leader, or promote the unique values of your enterprise.

Upon searching Google news for the term ‘copywriting’ I found a number of press releases from copywriters advertising their new ongoing, content package for news and articles. Gone are the days when copywriters were only need for writing the home, services and about pages. Websites are now organic portals for news and information. They need to be continually evolved to encourage return visitors, and develop the sales process.

It seemed inevitable that the proven, positive aspects of blogging would start to influence how websites evolve, and increase the demand for online writers. So if you are a copywriter, and want to take advantage of your increasing value to businesses, put a press release together and notify all your clients of the need to turn their websites into portals of news and information.

The biggest mistake that bloggers make is that they do not blog every day. I’ve have asked people if they have a blog and they answer yes. Then I go to their blog and I find out they haven’t written on the blog in months. If you don’t write on your blog every day, there is no reason for a reader to come back. If you have a blog and you do not update it all the time, then you DO NOT have a blog.

They don’t have a writing schedule. Commit to writing. Plan to write 30 minutes a day. That may not produce one post a day. That’s fine. But by writing 30 minutes a day you refine your art, practice writing and pull together a consistent stream of useful content. Some posts may take 15 minutes to write. Others may take a week. It’s the steady work that matters.

The next biggest mistake that bloggers make is that they are sales people instead of writers. Too often, I see a blog and it is a full blown sales letter with a hard core sales pitch. Do you really think readers will continue to come back and read your blog on a daily basis if all you are doing is trying to sell them stuff? You should view your blog as if you are a writer for the LA Times. You are a journalist, a columnist and when the morning paper comes out, you have a following of readers that can’t wait to read your column to find out what you wrote about today?

They can’t stop selling. No one wants to read a blog that does nothing but sells your own products/services. It’s like going on a really bad date where your companion constantly talks about themselves. Be Yourself! You are more than just your service and product!?

The next biggest mistake I see bloggers do is they flood their blog with advertisements. They read an article about making money with their blog or they read an article about AdSense and all of a sudden they have all these ads all over their blogs. Distracting readers and actually offending readers. The people that do this usually are the ones making no money online, they have no traffic to their blog and they make excuses about how nothing works for them. Duh…No kidding, nothing works for you. Readers see this as offensive. They view you as a walking billboard and you will soon become a member of the NFL…(No Friends Left) or in the blogging world we call this a NRL…(No Readers Left)