Email Spam, also known as “Junk Mail”, is nothing but unwanted emails. These are usually sent in bulk to a number of recipients without their permission. Such emails mostly contain identical or near identical content and are often used as a trick to bring the recipient to their website. Some emails market fake products to grab the attention of the reader and redirect the recipient to phishing websites to gain access to the recipient’s personal information. Email spam is illegal in most countries.

Service providers and third-party internet security companies have started making use of spam detectors and filters to fight against the spammer community. But to counter the attack of spam detectors, spammers resort to deceptive techniques to harvest emails and push their products to the end-user. Spammers have continuously adopted newer techniques like using random passages of books in emails to cheat the email text readers and using graphics or images so that text readers are unable to interpret the content.

Email marketing is a valuable tool utilized by internet marketers everywhere Email1and1. If you’re just starting out with email marketing, here are some tips to help you along the way.

1. First, know your purpose. Why are you sending out emails? Is it to get sales, generate leads, build relationships or increase traffic to your website? If you don’t have a goal, you’re doomed to fail. When you know the goals you are trying to achieve, you have the necessary information to construct your emails to get the desired results.

2. Create interest. Get your subscribers excited about what you’re offering. This is especially important if you’re trying to get sales, generate leads or increase traffic to a website. Boring emails get deleted.

3. Send to the right audience. If you send emails targeted to a specific group of people, you’ll get results. Know your audience and email them things they care about. For example, don’t send emails about lipstick to men, send it to women!

4. Always answer this question – what’s in it for me? People won’t care about your emails unless you tell them why they should. What is so great about what you’re sending them? What can your product or information do for them? These are questions that you need to answer.

5. K.I.S.S. or Keep It Simple Stupid. Don’t overwhelm your subscribers with lengthy emails. A lengthy email may never get read because people just don’t have the time. Keep your emails short, sweet and to the point.

6. Don’t go over 40-60 characters in width. When your email goes over that amount of characters, it will sometimes cause that scrolling bar at the bottom of the page. People don’t want to have to waste time scrolling over to read the rest of your email. People like to read from top to bottom, not across.

7. Call to action. Always, always, always include a call to action whether it’s clicking on a link or buying a product.

8. Send out your emails in HTML and Plain Text. This is so very important because some email providers don’t allow HTML emails. Imagine putting all that work into sending out an email that someone couldn’t read.

9. Include an unsubscribe link. Don’t forget this! Don’t just forget to include it but make it easy to use. The last thing you want is for people to check your email as spam because they can’t find or use the unsubscribe link.

10. Test it out. Test out your email before sending it to your entire email list. You want to make sure you didn’t make any errors. If you have links in your email, test those.

11. Consider using an autoresponder if you aren’t already. Autoresponders make email marketing very easy. You can set up emails to be sent out at a certain time every day, every other day or every week. There are a lot of options to choose from that make sending out emails a breeze. If you aren’t already utilizing autoresponder, I strongly urge you to sign up for one today.